General manufacturer of brand labels
Product introduction
- Product introduction
- Brand Security®
Brand Security®
- Reliability of Brand Security®
- Superiority of Brand Security®
- “Anti-counterfeit Technology Certification” Brand security® obtained in China
- Anti-counterfeiting printed labels
- Anti-counterfeiting woven labels
- Anti-counterfeiting tape
Brand Security®
Brand Security® is the Nippon Dom label with identification function and NIPPON Dom is the first in the industry to obtain a patent for a label manufacturing method.
It is a unique security product satisfying the conditions of allowing anyone to make an accurate judgment and being difficult to duplicate.
Why is Brand Security® Necessary?
The prevalence of counterfeit and imitation products, which has become the greatest nemesis of the world of fashion brands, not only infringes on brand value and threatens intellectual property rights of brand holders, but also leads to loss of brand credibility. It also greatly impacts consumers and shops.
Anti-counterfeit measures are essential for healthy development of brand business.
Three major risks posed by counterfeit products
Measures to prevent counterfeit and imitation products are necessary for risk management → The risks of neglecting this are high
- Neglecting the dealers of counterfeit and imitation products being seen as acceptance
- Potentially linked to underground money and funding sources for terrorist organizations (from the perspective of corporate social responsibility)
- Reduced sales and loss of brand credibility due to genuine products being driven out
- Experienced by many brands
- Generation of consumer health hazards, accidents, confusion with genuine products, and anxiety
- Measures are also necessary for customer satisfaction (CS)
What is required of Brand Securit®
- Proof of authenticity for authentic products!
- Our Brand Security® has three conditions.
- Difficult-to-counterfeit, special and unique technology
- Material acquisition, manufacturing technology, complex manufacturing process, etc.
- Ease of identifying authenticity with a simple identification device
- Ultraviolet light, in-house developed special detector
- Durable enough for use in clothing, shoes, bags, etc.
- Authenticity can be determined even after product purchase and during use
Superiority of Brand Security®
1
- Washing durability
- The labels are washable with unchanged security performance even if attached to clothing or items for many years, allowing product authenticity to be determined even after it has been worn.
2
- Customizable
- The labels can be used in both sewn-on and stick-on formats, allowing for the authenticity of clothing, shoes, bags, etc. to be determined with the same identification method.
3
- Unmatched analog technology
- While there exist anti-counterfeit measures that use APPs and browsers to determine authenticity, NIPPON Dom Brand Security® provides “unmatched analog technology” that is difficult to replicate due to its being analog in nature.
* Digital technology algorithms and determination technologies are said to be a cat-and-mouse game.
Reliability of Brand Security®
- Difficult-to-source special substances
- Special reactants are not generally available and are difficult to obtain, and production equipment is costly.
- Complex manufacturing process
- The production equipment is too costly to manufacture similar products.
- Identification using ultraviolet light
- The special ink glows under ultraviolet light, providing an unfailing means of authentication.
- Proprietary special detector
- The special detector is developed and operated by NIPPON Dom, making it practically impossible to produce similar products.
Application examples
As anti-counterfeiting protection for bags, clothing, licensed character merchandise, etc.
“Anti-counterfeit Technology Certification” Brand security® obtained in China
Losses from counterfeit goods in China remain a major issue. For Japanese companies who produce or market in China, anti-counterfeiting products are indispensable.
NIPPON Dom has obtained the “Anti-counterfeit Technology Certification” in China for Brand security® products that use anti-counterfeiting thread, tape and ink.
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- Ink certificate number: FWPS-C4-014
- http://www.ctaac.org.cn/article/content/view?id=1760
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- Thread/tape certificate number: FWPS-C4-015
- http://www.ctaac.org.cn/article/content/view?id=1759
In 2013, NIPPON Dom became the first company in the textile industry to obtain “Anti-counterfeit Technology Accreditation Certificate,” which was renewed in November 2022.
Major printing companies are among the certified Japanese corporations, but NIPPON Dom is the only company in the textile industry.
The manufacturing technology that incorporates anti-counterfeiting thread, tape and ink allows consumers to make identification post-purchase. Long-lasting ID durability and the thread spinning process that is not easily replicated are just a few advantages of our products.
Our anti-counterfeit products will give customers who are looking for imitation and counterfeit prevention solutions some peace of mind.
Anti-counterfeiting printed labels
These labels are printed with special ink that glows in response to ultraviolet light. With added features, product authenticity can be determined using a special detector. Double-block specifications: Under normal light, these do not light up and their presence remains unknown. This anti-counterfeiting technology is also used in paper currency and passports, etc.
Anti-counterfeiting woven labels
These woven labels are woven with a special thread that glows in response to ultraviolet light. With added features, product authenticity can be determined using a special detector. Double-block specifications: Under normal light, these do not light up and their presence remains unknown. This anti-counterfeiting technology is also used in passports, etc.
Anti-counterfeiting tape
This fabric tape is woven with a special thread that glows in response to ultraviolet light. Vertical stripes (water-mark) and other patterns are visible to the naked eye, and product authenticity can be determined using a special detector.
Not described here due to the nature of products, but we carry even more distinctive, higher security products.